Rainbow Row on East Bay Street is one of Charleston’s iconic sites (or should it be “sights?”). There are many apocryphal stories as to how the 13 buildings came by their pretty pastel colors — including that it was meant to be a visual aid to help drunk sailors remember where they were sleeping. The true story is that it was just a way to spruce up the area after it had become nasty and rundown and the buildings were being restored in the 1930’s and 40’s.